Wholesome Honey is a company dedicated to providing premium quality honey products sourced from local beekeepers. They prioritise sustainability and authenticity in their products aiming to convey a sense of freshness, wholesomeness and playfulness through their packaging.
Design Objectives: The project involves creating a packaging label for Wholesome Honey's plastic round honey tub.
Style: The label should reflect the brand's values of freshness, wholesomeness and playfulness while moving away from dark colours and embracing bright, vibrant hues. Incorporate playful elements that engage the audience and differentiate the brand from competitors. Integrate imagery of bees, honeycomb, flowers or other natural elements associated with honey production.
