Bucket List Adventure Travel are a relatively new travel agency established in 2013 specialising in creating unique travel experiences for individuals or small groups. The agency required a new identity to help the business stand out against competitors such as ‘Hello World’ and ‘Geckos Adventures’.

The design concept was realised after researching the different destinations offered by the client such as Africa, Europe, North & South America, Canada, India and Asia. Turtles can be found in every travel destination offered by Bucket List Adventure Travel and are arguably the world's oldest travellers.

A calming selection of island inspired colours were thoughtfully chosen to reflect the brand identity. The design and colour palette was open to exploration with the only restriction being to steer clear of cliché symbols often seen such as Planes of Globes. 

“Think outside the box and create something clever.” - Michelle M (BUCKET LIST ADVENTURE TRAVEL)
2018
Logo design of turtle coloured in colours reflecting sand a sea.
Stationary design
Poster design including Turtle logo. Text reads: Step out of your comfort shell.
Girl wearing t-shirt with logo design of the turtle
Billboard design displaying a lake and the turtle logo
Bicycle with canvas displaying logo design of turtle
Hoodie with logo design of turtle
Mini van with logo displayed on front.
logo design of turtle with sand coloured circle background

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